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    2. CompanyNews IndustryNews

      Cross-border e-commerce plus "black five" offline channels rejuvenate


      November 27, 2017 According to the news, "Black Friday" is a shopping carnival in preparation for Christmas in many European and American countries. Domestic cross-border e-commerce companies have also made efforts to set off a wave of "sea Amoy". In addition, many e-commerce operators have begun to force the offline channels to make offline stores an extension of the "Black Five".

      November 26, a number of cross-border e-commerce platform has announced "Black Five" battlefield report. It is noteworthy that Amazon overseas sales in the "Black Friday" sales are "double 11" this year, more than double, indicating that the previous step up Amazon overseas docking site docking strategy achieved some success in the retail electricity business has not been bright Under the situation of eye performance, cross-border e-commerce business has become the support point for Amazon to gain a foothold in the Chinese market.

      The "Black Five" in overseas areas has always been the hottest line. However, with the cross-border electricity supplier's bridge, the "Black Five" has already become another one after "Double 11" for the domestic "Haiyouke" Online shopping carnival. At the same time, under the guidance of the concept of "new retail", some domestic e-commerce platforms also attacked off-line channels this year and opened the physical stores as the "Black Five" battlefield.

      Just last Friday, a cross-border e-commerce platform in mainland China dropped online the first "cross-border e-commerce + unmanned retail" convenience store in China. It is understood that the store sales of imported products to products, overseas products more than 80%.

      Taking this as a precedent, the trend of online and offline channel convergence may be the signal for entering the new retail market for cross-border e-commerce platforms in the future. However, even if the offline channels are expanded, compared with the "double 11" and "black five" which are fanatical to the whole people, the "Black Five" is still more like a dispensable "tasteless" for more domestic consumers.

      On the one hand, the problem of fakes is hard to avoid. Many domestic-made products have been pulled abroad to go in a circle, it became "overseas famous brand." Some cross-border e-commerce providers, as a third-party platform, are often difficult to regulate. Several major domestic cross-border e-commerce independence, foreign wharf, red book, etc. have been involved in the fake storm. On the other hand, because the continuation of "Double 11" after the domestic consumer demand for consumer discretionary shopping has been depleted, so the "Black Five" consumption is not necessarily high enthusiasm.

      It is noteworthy that, also on November 24, the website of the Ministry of Finance released the State Council Tariff Commission on the tariff adjustment of some consumer goods notice, since December 1, 2017 onwards, China will further reduce some of the import tariffs on consumer goods, on average The tax rate will be reduced from 17.3% to 7.7%, and more foreign goods will enter the domestic market in the future. Therefore, in the future, whether cross-border e-commerce can highlight imported goods and win the war under the wireline is still worth watching.